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Sustainability Fundamentals:

 Your sustainability journey starts here!

Wherever you are on your sustainability journey you can now learn the foundational steps and discover practical strategies
to start making a positive impact on your retail marketing activations.

ENROL NOW

Sustainability Fundamentals:

Your sustainability journey starts here!

Wherever you are on your sustainability journey, you can now learn the foundational steps and discover practical strategies to start making a positive impact on your retail marketing activations. 

ENROL NOW

Sustainability Fundamentals Course Overview

Sustainability doesn’t have to be overwhelming or complex.

Wherever you are on your sustainability journey you need expert advice to help you successfully launch global marketing activations in a sustainable way.

The Sustainability Fundamentals Course gives you the structured approach you will need to confidently start or continue your journey towards creating truly sustainable marketing activations.

 

Feeling daunted and don't know where to start? 

Feeling pressured to adopt sustainable practices but unsure where to start? Confused by all the sustainable jargon and new trends?

 The Sustainability Fundamentals Course enables you to learn at your own pace, at home or on the move you will be able to access the different modules whenever you want and develop the key sustainability skills to deliver impactful marketing activations.

Join the Sustainability Fundamentals Course

Start the sustainability journey here and take the first steps towards building your sustainability knowledge and skills.

Meet

Steve Lister

Head of Global Sustainability - POPAI UK & Ireland

For over 20 years, I've been at the forefront of sustainability in the retail marketing activation sector. I've had the privilege of working with global brands, retailer partners and supply chain partners, helping them transform their practices and adopt more sustainable approaches.

My focus has been on all areas of print marketing, point of sale, and packaging—areas where I believe I have made a significant difference.
I've always seen sustainability, impact and profitability as interconnected.

I'm proud to have been recognized as one of RETHINK Retail's Top 100 Retail Experts for 2025. This recognition is a testament to the work we've done and the positive impact I’ve made. I'm committed to continuing to drive change and inspire & training others to embrace a more sustainable future in retail marketing.

POPAI UK & Ireland

 

 Global Head Of Sustainability  

 

POPAI UK & Ireland are a progressive industry association, promoting best practice, dedicated to enhancing the total shopper experience. They publish research, organise conferences, industry awards, training seminars and best practice programmes to benefit our members who include retailers, brands, agencies and manufacturers. For more information: www.popai.co.uk

For over 20 years, I've been at the forefront of sustainability in the retail marketing activation sector. I've had the privilege of working with global brands, retailer partners and supply chain partners, helping them transform their practices and adopt more sustainable approaches.

My focus has been on all areas of retail print marketing, point of sale, display design, material selection, packaging and end of life recycling —areas where I believe I have made a significant difference.

Here is what you’ll learn across the 12 modules

This POPAI UK & Ireland online sustainability learning academy course is a comprehensive introduction to sustainability, guiding you through the essential steps to increase your knowledge and  implement sustainable practices that enhance your focus on delivering sustainability successfully!

1.  Sustainability Perceptions

2. The Evolving Sustainable Landscape

 

3. Why Sustainability Matters

4. How Sustainability Has Evolved

 

5. The Three 'L's-  Legislations, Logo's & Labels

6. Sustainable Accreditations

 

7. Understand Greenwashing

8. Sustainability in Retail

 

9. Sustainability Materials

10. Understanding Greenhouse Gases & CO2e

 

11. Circular Design Thinking

12. End of Life & Recycling

Start Your Sustainability Journey Today

Learn the key sustainability strategies and techniques to create sustainable marketing activations, reduce your environmental footprint, and enhance your brand reputation.

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Choose Your Fundamentals

Course  Package

Choose Your Package

Fundamentals

 

Full Course Modules:
Access to all 12 modules in the sustainability fundamentals course, starting with sustainable perceptions through to  circular design thinking and end of life recycling strategies.

Downloadable Action Plans
Receive a collection of useful action plans for each module to  support your learning and implementation.

Mobile Access
Convenient access to course modules and resources via your mobile devices, so you can learn on the go.

£499

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Fundamentals PLUS

 

Everything in Fundamentals
+
30-Minute Onboarding Call:
A personalised 1-2-1, 30-minute call to help you get started, clarify any questions about the course, and align your thinking before you start.

Email Support:
Ongoing email support for any questions or challenges you encounter as you progress through the course.

Sustainability Strategy Review:
A review of your sustainability strategy with actionable feedback, provided in a recorded format for your reference.
 

£599

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Frequently Asked Questions

Frequently Asked Questions